Stratocaster Guitar Coaster Gift Inspired Iconic Guitar Drinks Mat
Regular price $7.00
Stratocaster guitar inspired drinks coaster. This very collectable high quality, hard wearing, high gloss and heat resistant melamine coaster design is unique to Rock’n’Roll Redux and is not available in stores.
Shipping: A word to the wise… Although we do dispatch as single items, we highly recommend that customers purchase at least two coasters because they can immediately halve the postage cost per item. Buy three, it gets even better and so on...
Size: 10cm x 10cm (3.94” x 3.94”)
Production: Created on robust, high quality, hard wearing, scratch resistant melamine with a high gloss finish that can withstand temperatures of up to 140ºc. The coasters are hand-made ethically in the UK with a sustainably sourced Eucalyptus board base and a non-slip cork backing.
Designed exclusively for John7Arts / Rock'n'Roll Redux by multimedia artist David Lloyd, an alumni of Central Saint Martins School Of Art and the Institute Of Contemporary Arts in London. Employing the Découpe (cut-up) technique in which written text is cut up and rearranged to create a different and perhaps unexpected new narrative, David has employed shards of lyrics to give discerning fans an opportunity to engage in 'discover the songs' beneath a foreground featuring an iconic and classic guitar. The Découpe concept can be traced back to at least the Dadaists of the 1920s, but was popularised in the late 1950s and early 1960s by writer William S. Burroughs and later employed by David Bowie, Kurt Cobain and Thom Yorke. Each unique Rock’n’Roll Redux design ©2020 David Lloyd.
The Fender Stratocaster
Fender began manufacturing the Stratocaster in 1954. It’s sleek, contoured body shape is very different to the flat, squared edge design of the Telecaster. It was the first Fender guitar to feature three single-coil pickups, a spring tension vibrato system (whammy bar) and double cutaways at the neck where the top ‘horn’ is extended for balance (these cutaways allowed players easier access to higher positions on the fretboard).
"When I first played the guitar without plugging it into an amplifier, the people at Fender were blown away. They couldn't believe the sound. I said, “See, gentlemen, the world is no longer flat.”
Thought to be the most popular guitar ever made, the Fender Stratocaster shaped the face of early Rock’n’Roll in the 1950's through players like Dick Dale, Hank Marvin and Buddy Holly. By 1965 George Harrison and John Lennon had acquired Stratocasters and used them on The Beatles' 'Help!' and 'Rubber Soul', while Jimi Hendrix was blowing the world away with the same instrument on 'Voodoo Child' and 'Purple Haze’.
"The Les Paul was more challenging because of the weight of it, but the tone was there that the Fender will never have and vice-versa. So you have to make a decision as to what you're going to use as your main instrument. After seeing Hendrix, I thought, I'll stick with the Strat".
The Strat would go on to play a starring role in the history of rock music, featuring heavily on a myriad of iconic tracks in the 1970's all with instantly recognisable riffs, from Eric Clapton's 'Layla' and Pink Floyd's 'Shine On You Crazy Diamond' to Deep Purple's 'Smoke On The Water' and Dire Straits 'Sultans of Swing.’ That trend continued throughout the following decades with the likes of Stevie Ray Vaughan, Richie Sambora (Bon Jovi) The Edge (U2), Yngwie Malmsteen, Billy Corgan (Smashing Pumpkins) John Frusciante (Red Hot Chili Peppers) Albert Hammond Jr (The Strokes) and John Mayer all picking up a Fender Stratocaster as their weapon of choice.