Telecaster Guitar Coaster Gift - Iconic Guitar Inspired Drinks Mat
Regular price $7.00
Iconic Telecaster guitar coaster butterscotch blonde inspired drinks mat gift. This very collectable high quality, hard wearing, high gloss and heat resistant melamine coaster design is unique to Rock’n’Roll Redux and is not available in stores.
Size: 10cm x 10cm (3.94” x 3.94”)
Production: Created on robust, high quality, hard wearing, scratch resistant melamine with a high gloss finish that can withstand temperatures of up to 140ºc. The coasters are hand-made ethically in the UK with a sustainably sourced Eucalyptus board base and a non-slip cork backing.
Designed exclusively for John7Arts / Rock'n'Roll Redux by multimedia artist David Lloyd, an alumni of Central Saint Martins School Of Art and the Institute Of Contemporary Arts in London. Employing the Découpe (cut-up) technique in which written text is cut up and rearranged to create a different and perhaps unexpected new narrative, David has employed shards of lyrics to give discerning fans an opportunity to engage in 'discover the songs' beneath a foreground featuring an iconic and classic guitar. The Découpe concept can be traced back to at least the Dadaists of the 1920s, but was popularised in the late 1950s and early 1960s by writer William S. Burroughs and later employed by David Bowie, Kurt Cobain and Thom Yorke. Each unique Rock’n’Roll Redux design ©2020 David Lloyd.
“I wouldn’t be windmilling a Fender Telecaster if it weren’t for Pete Townshend".
First developed in 1950 by Leo Fender, the Telecaster became the world's first commercially successful bolt-on neck, solid-body electric guitar on the market. Its beautifully clean lines, versatility and revolutionary sound have had a huge impact on popular music around the world, and guitarists are still drawn to them today, just as they were, nearly 70 years ago.
"Let's take everything we think we know about solid body electrifying guitars and throw it out the window. Let's start over."
Leo Fender on the invention of the Telecaster
Originally called a ‘Fender Broadcaster’, it was met with some harsh reviews, with some competitors and naysayers comparing it to a paddle. Ironically, the guitar has remained, almost unchanged since the earliest models. In 1951 Gretsch ‘asked’ Fender to change the name because they were already selling a drum kit called the ‘Broadkaster’. There was never a formal lawsuit as Fender immediately removed ‘Broadcaster’ from the headstock. The ‘No-Casters’ (as they became known) were in production for just a few months before the guitar was renamed the ‘Telecaster’.
With just one three-position selector switch (allowing for different pickup configurations), and two knobs for controlling volume and tone, the Telecaster, like the Stratocaster, is highly customisable, making it a perfect canvas for new and revolutionary tones throughout the years and has often been referred to as THE workhorse of guitars.
“The Fender Telecaster is a much better invention than the AK-47… A Fender Telecaster has much more penetration… It's a better killer… it's got better communication… You see....the trouble with an AK-47 is that they’re all dead. If you've got a Fender Telecaster.....or like if you've got a Stratocaster, and you play 'Peggy Sue' like Buddy Holly did… Now how many people are you going to get with that? And they are all going to live… and that's going to live forever... I suppose that's what I like about Rock n' Roll".